Seoul stores for streetwear, sneakers, good food and coffee
Guides November 4, 2016   |  by

6 Seoul Stores to Visit for Streetwear, Sneakers and Food

Seoul stores worth visiting are dime a dozen. If you’re pressed for time, here’s a selection of six you must check out for streetwear, sneakers, food, coffee and vibes.

By Tira Lee

1) ODD GALLERY

12, Wausan-ro 21-gil, Mapo-gu, Seoul

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Photos by Jaeuk Choi

ODD GALLERY is a concept store for the millennials of Seoul. Stocking only local brands, the store is laid out to mimic a gallery walkthrough, complete with an arched entrance. Right outside the store is a signboard that’s pretty hard to miss, given that it’s labeled “NO FUCKING” – a rebellious, counter-statement to the pretty and perfect picture the K-Pop industry tries to paint.

ODD GALLERY carries brands designed to create an updated image of the South Korean millennial including LMC, ESC Studio and Another Youth. Drop by to get an in with the local youths, and don’t be surprised that the store staff know their shit – they were blasting “Rap God” on Eminem’s birthday.

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2) 7294 COURT

255-40, Itaewon-dong, Yongsan-gu, Seoul

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Photos by Rose Ng 

It’s not a proper Straatosphere store guide without a sneaker store highlight. Tucked away in the alleys of Itaewon is 7294 Court owned by Mickey and Mark, a Korean and Canadian, respectively.

Boasting a commendable collection of Air Jordans amongst other highly coveted sneakers, Mickey and Mark are always glad to be of assistance. Browse through the collection and even cop a pair if you’re lucky, because they only take in limited runs of each size and they sell out fast.

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3) Warped

683-94, Hannam-dong, Yongsan-gu, Seoul

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Photos by Jaeuk Choi

It’s not everyday that you enter a store with a live DJ set-up, but the three times we dropped by Warped shop in Seoul, there was a DJ on deck. We hear the store is owned by a DJ and most times, it’s he who’s playing; sometimes it’s a guest DJ (like Maalib). Overall, it’s a real smart move since good music has the ability to put anyone in the mood for some serious shopping.

Warped carries a mix of both Korean and international streetwear labels (Have a Good Time, Thrasher, etc.) and some good reads such as New York-based publication Sneeze Magazine. Warped fits perfectly into Itaewon’s trendy alleyways, so be sure to pop in for good things, or at least, the good music.

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4) Homer Pizza

683-108, Hannam-dong, Yongsan-gu, Seoul

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Photos by Jaeuk Choi

Just a short walk from Warped is Homer Pizza. Looking at the logo that features Greek-inspired lettering, we came to the conclusion that this pizzeria is named after Homer, not of The Simpsons, but the author of Odyssey and Iliad.

Known as the go-to pizza spot for its ambience (they play some seriously legit tunes here), they also serve up a mean white truffle pizza. They’re open till late, so it makes for the perfect ending to your day out splashing cash everywhere, and fueling the Korean economy.

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5) Big Step Coffee

260-141, Itaewon-dong, Yongsan-gu, Seoul

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Photos by Jaeuk Choi

Much like many other cities in the world, the cafe scene in Seoul is getting crazy saturated, with multiple cafe openings down a single street. All of them face the same issue of wanting to stand out, but here’s one that really takes things one step further.

Big Step Coffee is hands-down one of the coolest conceptual cafes we’ve come across. Here, seats are modeled after steps (as the name suggests) and we felt right at home when we spotted a pair of Jordan 1 Breds balanced neatly atop some Marshall speakers. The pièce de résistance? An Undercover x Supreme FW16 coat hanging inside the cafe.

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6) Spelling

04043, Dokmak-ro7gil 51, Mapo-gu, Seoul

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Photos by Jaeuk Choi

This is the go-to place for all your trendy utilitarian needs. Spelling store carries an extensive variety of Carhartt WIP gear, which are some of their best sellers, so you can probably cop a few pieces at a time. The store is also known to carry other labels such as Obey, Stussy and Penfield, so you’ll definitely be spoilt for choice.

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Read More: ENZO BLUES, a Seoul Streetwear Label Inspired by Sports and the Blues