BBC SS2013
Apparel May 6, 2013

Billionaire Boys Club/Ice Cream Spring 2013 Collection

Cool down in the warmer months ahead in some Ice Cream and Billionaire Boys Club Spring 2013 Collection, both now available in Singapore. 

By Vincent Teoh

No streetwear wardrobe is complete without at least an item from Pharrell Williams’ Billionaire Boys Club or Ice Cream. Multi label store Alley is now one of the very few stores carrying both lines simultaneously. Catered for the warmer months ahead, the Spring 2013 collection features mainly t-shirts and a few crewneck sweaters. Alley has brought in the brands’ most iconic pieces, including the BBC arch logo sweater, BBC Helmet logo tee and Ice Cream Back Cone tee.

Head to Alley at 53A Haji Lane to shop the collection.