News December 19, 2014

Calvin Harris is the New Face of Emporio Armani

Calvin Harris, the world’s highest-earning DJ for two years in a row, will be fronting Emporio Armani’s Spring/Summer 2015 campaign.

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Internationally renowned DJ and singer Calvin Harris has just been chosen to be the face of Emporio Armani and will headline the Italian brand’s Spring/Summer 2015 collection, including its eyewear and watch lineups.

This announcement comes as icing on the cake for the Grammy Award-winning Harris, a popular figure in the modern dance music scene. This year, he was listed by Forbes Magazine as the world’s top-earning DJ for the second consecutive year, became the first British solo artist to reach one billion streams on Spotify, and had the most number one hits from a studio album.

“It’s incredible to be working with Mr Armani and his team at Emporio Armani. I feel an affinity to the brand ethos and have been a long-time admirer of their designs,” said Harris.

His upcoming campaign with Emporio Armani was shot in Los Angeles by photographer Boo George and will be unveiled in January. While we wait, here’s a behind-the-scenes photo from the shoot: