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Apparel February 22, 2013

Coca-Cola x Human Made x BEAMS 2013

Nigo teams up with Tokyo’s iconic boutique, BEAMS, to launch a new capsule collection with Nigo’s own Human Made brand. 

By Vincent Teoh

Coming end February, fans of Nigo will have an interesting collaboration to look forward to. Japanese street culture icon, Nigo, has teamed up with Tokyo’s iconic boutique, BEAMS, to launch a new capsule collection with Nigo’s own HUMAN MADE brand.

This collection, designed both by Nigo and Hiroshi Kubo (BEAMS men’s creative director), features Coca-Cola’s memorabilia and logo printed on vintage t-shirts, work shirt, shop coat, pullover and a cap. It reflects Nigo’s love for classic Americana and vintage collectables,

The lookbook features Nigo modelling his own clothing, along with rapper Verbal, stylist Atsushi Okubo, BEAMS press officer Mina Sawada, Japanese model Yoshiaki Takahashi and BEAMS CEO Yo Shitara.

The Coca-Cola x Human Made x BEAMS collection will be available from February 23 online at BEAMS, Present, Haven and RSVP Gallery.

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