Entertainment March 12, 2015

David Beckham Fronts Marina Bay Sands’ Latest Campaign

Marina Bay Sands’ latest advertising campaign, “Never Settle”, stars David Beckham and sees the fashion icon waltzing through its sprawling grounds.

David Beckham is no stranger to Singapore, having launched his own whisky label – Haig Club – here last year. Now, the fashion icon and former football maestro stars in Marina Bay Sands’ latest advertising campaign that’s titled “Never Settle”.

Promoting Marina Bay Sands as a luxury retail, fine dining, leisure and entertainment hub, the campaign highlights the experiences that the resort has to offer through a series of advertisements and commercials. The two-minute commercial sees Beckham gracing various spots in the resort, such as celebrity chef restaurant CUT, the Chairman Suite and the Sands Skyparks, amongst other locations.

“I have collaborated with Marina Bay Sands on a wide range of projects ranging from charity events, inspirational workshops and festive celebrations. This is a brand that always aspires to be the best in everything it does. That’s why I love Marina Bay Sands. I am thrilled to be part of its story for the ‘Never Settle’ campaign, which is about a celebration of an amazing destination,” said Beckham.

The campaign also includes an interactive online game that’s set to launch on March 16th. Each week, participants from Singapore, Malaysia and Indonesia will need to identify 10 locations and experiences around the Marina Bay Sands property. Those with the highest scores will win complimentary 2-night stays at Marina Bay Sands. Participants who share their results on social media can double their points. The grand prize is a trip to Singapore, along with accommodation at Marina Bay Sands and vouchers from The Shoppes.

Visit the “Never Settle” campaign site for more information.