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Places May 19, 2017

Jordan Brand Opening New Flagship Store in Downtown Los Angeles

Jordan Brand is setting up a new flagship store within a historic building in Downtown LA.

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Photo: Curbed LA

Jordan Brand will be taking over the former home of the iconic Schaber’s Cafeteria, right next to the Palace Theatre.

The brand’s new home will be in a historic building at 620 South Broadway, formerly housing Schaber’s Cafeteria. The 19,000 square foot space is set to feature a Jordan-specific retail experience, complete with a training area and rooftop basketball courts. There will also be bleacher seatings and a snack bar.

Other plans for the store’s space include a dedicated floor for retail, and another for a locker room, fitness room and small VIP lounge.

The rendering of the project by McCall Design Group shows that the store will preserve much of the building’s original facade.

Read More: Jordan Brand Unveils the Air Jordan 1 “Wings”