Shots fired: Nike responds to Under Armour’s ad with a bold statement, backed by Cleveland Cavaliers’ main man, LeBron James.
Dissecting LeBron James’ childhood and basketball career, the “Come Out of Nowhere” commercial positions him as the underdog who was never supposed to make it big.
It traces his journey from rookie to champ, and even re-enacts his infamous chase-down block against Andre Iguodala at last season’s NBA Finals.
If you’ve forgotten how James’ and his team rallied from a 3-1 deficit to steal the win last season, their 117-88 win over the New York Knicks last night during the season opener is a good indication of what the Cavs are capable of.
On the other hand, the Golden State Warriors suffered a loss at the hands of the San Antonio Spurs, despite the addition of Kevin Durant and Stephen Curry’s best efforts.
It’ll be interesting to see how the rest of the season goes, and if the other players signed with Nike live to their individual slogans from the new camapign: