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Events March 18, 2014   |  by

Recap: Limited Edt x Hypethetic x Reebok Insta Pump Fury 20th Anniversary Launch

Limited Edt and Hypethetic collaborate for the third time to produce the Limited Edt x Hypethetic x Reebok Insta Pump Fury, the tenth in a series of 27 unique designs by renowned designers to debut worldwide this year.

By Daniel Loy

F.Club was the place to be last Friday evening as Reebok celebrated the 20th Anniversary of its Pump Fury series with the unveiling of the Limited Edt x Hypethetic x Reebok Insta Pump Fury sneaker.

Sneaker retailer Limited Edt and clothing label Hypethetic were chosen for this collab – the tenth in a series of 27 unique designs by renowned designers that will debut worldwide this year.

Hypethetic founder, Joe Cher a.k.a. Twisted Joe, took cues from his label’s signature colors and the design of several of Limited Edt’s retail stores in the making of the collaborative sneaker. Here, he describes the design process of the shoe:

Each pair of the shoes bought locally come in individually numbered holographic boxes designed by art house WHALERABBIT, as well as a special edition t-shirt that’s not for sale.

A fourth collaboration between Joe and Limited Edt is slated for later this year.

The Limited Edt x Hypethetic x Reebok Insta Pump will be available for public launch Wednesday, March 19th, and will retail for S$249. Caveat: Most of the pairs in this release have been reserved, with only 20 pairs (sizes 4 to 10.5) available at Limited Edt Chamber in Marina Bay Sands. For updates, visit Limited Edt on Facebook.