Sneakers March 6, 2015

Mizuno and Lamborghini Announce New Partnership

The Mizuno x Lamborghini partnership builds on both brands’ philosophy of innovation, design and craftsmanship with a new range of clothing and footwear.

Image via Sportbusinessetmoi
Image via Sportbusinessetmoi

Japanese sports label Mizuno and Italian automobile company Lamborghini announced a five-year partnership at the Geneva Motor Show 2015. Both brands will use their expertise in innovation, pure design and craftsmanship to create a range of sports apparel and footwear.

“Signing this collaboration agreement is a genuine honor for Mizuno. The Lamborghini marque is renowned worldwide and is in perfect harmony with Mizuno‘s commitment to technology, innovation and quality. This is the perfect platform through which to introduce Mizuno to enthusiasts of the Lamborghini brand,” said Takeshi Shichiyo Director of Mizuno Corporation.

Following the announcement was the presentation of a new co-branded running shoe, the Mizuno x Lamborghini Wave Tenjin. The shoe closely mirrors the sleek lines and color of the Lamborghini Huracán, a 5.2-liter supercar that goes from 0 to 100 km/h in just 3.2 seconds.

From Autumn 2015, expect to see a range of Mizuno footwear and clothing that sports the Lamborghini shield insignia. The range will be available at Mizuno retailers, selected shops and Lamborghini dealers around the world. Watch the promotional video here: