Sneakers May 29, 2017

Nike Unveils LGBTQ-Inspired “BETRUE” Collection

Nike celebrates the LGBTQ community with the 2017 “BETRUE” collection.

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The 2017 “BETRUE” collection includes four exclusive sneakers—the Nikelab Air Vapormax Flyknit BETRUE, the Nike Flyknit Racer BETRUE, the Nike Classic Cortez BETRUE, and the Nike Air Zoom Pegasus 34 BETRUE.

The Nike Vapormax features a dark violet Flyknit upper with the first-ever rainbow-colored VaporMax Air unit. For the Nike Flyknit Racer, it spots an eight-colored rainbow Swoosh design.

On the Nike Cortez, there’s a six-colored rainbow ribbon that spans the length of each shoe’s tongue. Lastly, the Nike Pegasus 34 draws inspiration from unicorns with a platinum upper, pink Flywire technology, and multi-colored midsole.

In addition to the footwear, there’s also an apparel line consisting of rainbow-colored tank tops, t-shirts, and socks.

The 2017 “BETRUE” collection is set to launch on Thursday, June 1 on Nike+, nike.com and at select retailers. The collection, however, only drops in North America starting Monday, June 5.

To check out the collection in its entirety, please visit nike.com.

Read more: Converse Celebrates Diversity with the “Pride” Collection