Events March 17, 2015

Recap: ASICS Tiger Southeast Asia Re-Launch

The ASICS Tiger Southeast Asia re-launch saw the complete lineup of upcoming releases, an amazing sneakerhead room installation and even futuristic projection mapping. Check it out!

The ASICS range of sport lifestyle sneakers we’ve come to love and appreciate has since January this year been known as ASICS Tiger. To introduce ASICS Tiger to Southeast Asia, the brand held an event in Singapore on Friday, March 13th.

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Take your pick from any of the eight ASICS Tiger sneaker silhouettes

A highlight of the event was a showcase of the ASICS Tiger Spring/Summer 2015 lineup of sneakers. Familiar silhouettes like the GEL-LYTE III, GEL-LYTE V and GELSAGA were joined by the GEL-SIGHT, a running trainer model that was first introduced in 1992, which will be re-issued in various colorways this year. Other prominent models that make up the ASICS Tiger range include the GT-II, GEL-KAYANO TRAINER, GT-QUICK and the NIPPON MADE (GEL-LYTE III) that’s manufactured in Japan with premium materials.

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Wouldn’t you want a room like this too?

Those in attendance were treated to an installation that resembled a sneakerhead’s room, where over 30 pairs of limited edition ASICS Tiger sneakers, like the highly coveted Ronnie Fieg x ASICS Tiger GEL-LYTE III “Salmon Toe” and the entire Patta x ASICS Tiger collection, were contributed by Singapore sneaker collector and Straat Your Stuff alumni, Rashid Rahman.

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Eyes were on the projection mapping as it traced the journey of the ASICS Tiger sneaker

Sharing the spotlight was a hypnotic, state-of-the-art projection mapping that showcased the creative process and innovation behind the making of ASICS Tiger sneakers. Check out the gallery of event photos and be sure to cop sneakers from the ASICS Tiger Spring/Summer 2015 range as soon as they drop.