The PUMA Women’s Creative Director and brand ambassador launches her very own PUMA Creeper sneaker.
Part of the ‘”PUMA by Rihanna” collection that will come under Riri’s own label, the PUMA Creeper is a remake of the iconic PUMA Suede sneaker. Edgier and with slightly rebellious undertones, the Creeper takes cues from New York City’s punk rock culture.
“I am so excited to finally introduce the PUMA Creeper to the world,” said Rihanna. “Partnering with PUMA has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin. The PUMA Creeper is just that. And equally as cool, the fact that Travi$ Scott is joining me on my first launch is incredible.”
The most visible change is the addition of a platform, otherwise known as a “creeper” sole. In time, this will be married to a variety of fresh colors and material combinations (see here). But for now, the PUMA Creeper comes in black-white, all-black and khaki colorways.
Retailing at S$189, the PUMA Creeper will be available at Leftfoot on September 25th.