Under-Armour-Curry-3ZER0
Sport June 29, 2017

Under Armour Curry 3ZERO, the “Racecar” of Basketball Shoes?

The Curry 3ZERO makes its Singapore debut today.

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Stephen Curry wore the UA Curry 3ZERO through the recently concluded 2017 NBA Playoffs.

Inspired by the armor of warriors, the Curry 3ZERO was designed to make players stronger, quicker and more efficient on the court.

To that end, the shoe comes with reinforced Threadborne™ upper for better ankle protection and an adjustable heel support to keep a player’s foot in place. Additionally, it also features lateral wing plates for added stability.

For the midsole, it combines the brand’s signature Micro G® foam and Charged Cushioning®. Besides lessening landing impact, it also gives players a more explosive energy return.

Other features of the shoes include Herringbone outsoles for better court control and grip, abrasion-resistant toe caps, and anti-odor sock liners for extra comfort.

“It’s not compromising any containment for him,” said Curry 3 lead designer Kort Neumann in a press release. “We just basically took out as much weight as we could. We made it as breathable as possible. We kind of turned it into a racecar.”

“He likes comfort. He likes his lockdown and containment. He loves the squeak of traction on the court. He really likes that squeak. It’s kind of an indicator for him that it sticks in the ground,” he added.

The UA Curry 3ZERO hits Singapore stores today. You can pick them up at selected Under Armour Brand Houses, Hoops Factory, selected Limited Edt stores, and online at underarmour.com.sg.

The shoes are priced at S$189 for Adults and S$149 for Kids/Boys. Like its previous predecessors, the 3ZERO comes in an array of different colorways.

Read more: A Detailed Look at the Under Armour Curry 4 in Black