All photos: Nike
According to Nike, the app will allow users to “unlock real-time, personalized experiences activated through the combination of the jersey, a smartphone, and the NikeConnectapp”.
Some of these experiences include customized content like pre-game arrival footage, highlight packages, as well as team and player statistics. In addition, fans will also be able to unlock recap videos and GIFs, which they can share externally with friends online.
Fans who tap-in regularly will also be rewarded with exclusive promotions. They include exclusive licensed products, game tickets, and access to the Spotify playlists of their favorite players.
To access these features, download and run NikeConnect on your smartphone, locate the NikeConnect logo (see above) on your jersey and tap your phone on it. Once detected, the app will launch automatically on your device.
Check out the video below to learn more about how it works:
The app is available for both Android and iOS devices. The Nike NBA Connected Jerseys will be launched on September 29 at nike.com/nba, Nike stores, and select retailers.