PUMA x Hello Kitty Collection is “Purr-fect” for the Lunar New Year

PUMA x Hello Kitty Collection is “Purr-fect” for the Lunar New Year

The PUMA x Hello Kitty collection will be released on February 8.

The PUMA x Hello Kitty collab is a seven-piece collection comprising sneakers, apparel and accessories.

To commemorate the 50th anniversary of the PUMA Suede, the sportswear brand has teamed up with Sanrio’s lovable character, Hello Kitty, to create an adorable collection.

The full collection consists of a backpack, a gym bag, a cap, track pants, t-shirt, and a hoodie – all featuring both Hello Kitty and PUMA branding. Each product comes in red/white colorways, making the line perfect for the upcoming Lunar New Year.

PUMA x Hello Kitty Suede is one of the many special edition Suede shoes that will be released this year

PUMA x Hello Kitty Suede in celebration of 50 years of Suede 

A highlight of the collab is the PUMA x Hello Kitty Suede shoe, of course. The sneakers arrive in a striking red/white colorway with Hello Kitty motifs on its quarter panel. Still not enough Hello Kitty for you? Flip the shoes over and you’ll see the character’s bow printed on the translucent sole.

Hello Kitty fans – who come in all ages – will be glad to know the PUMA x Hello Kitty Suede will be released in adult, junior, pre-school and infant sizing.

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Prices and availability

Pieces in the collection at priced between S$49 and S$165. Shop the release at PUMA outlets (Bugis+, Suntec, Paragon) and other sneaker retailers – Limited Edt, AW Lab, STAR360 from February 8.

Find out more about the Hello Kitty collection by PUMA here. 

What’s your favorite piece from the Puma x Hello Kitty collection? Let us know in the comments below.

All images: Courtesy of PUMA Singapore

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