Fighters and fans of Mixed Martial Arts will have plenty to look forward to next year, as Reebok and UFC sign a deal to roll out fight kits and apparel.
Sportswear brand Reebok has knocked out the competition and entered a groundbreaking long-term partnership with Ultimate Fighting Championship (UFC), the world’s leading mixed martial arts organization. Under this deal, Reebok will outfit the entire roster of UFC fighters with all-new Fight Week gear and Fight Night kits.
The new apparel line will be specifically developed, tested and produced for the fighters, and Reebok athletes such as UFC Welterweight Champion Johny Hendricks and UFC Lightweight Champion Anthony Pettis will be involved in the development process.
Not a fighter? No problem, Reebok will also be the apparel provider for the legions of UFC fans around the world. Furthermore, a portion of sales from Reebok-UFC products will go toward Fight for Peace, an international non-governmental organization that combines boxing and martial arts with education and personal development to realize the potential of young people in communities that suffer from crime and violence.
Keep a lookout for the new apparel line from Reebok and UFC, coming your way in 2015.