Featured image: Reebok
Reebok has announced a “long-term” partnership with model/musician/fashion designer Victoria Beckham.
As with any celebrity-sportswear brand deal, the highlight is a forthcoming product collaboration that includes footwear (said to also include a space boot) and apparel. The Reebok x VB collection will be inspired by runway designs and technology-driven products.
Helping women become the best version of themselves
On the partnership, Reebok’s Senior Vice President of Women’s Initiatives Corinna Werkle, said, “As a brand, we look to partner with not just influential women, but women who want to truly change the world. There’s no better embodiment of this than Victoria. She is a true visionary who possesses a relentless desire to help women become the best version of themselves.”
Victoria Beckham will be joining Reebok’s growing list of accomplished ambassadors including Teyana Taylor, Gigi Hadid, and Ariana Grande.
In other Beckham related news, the artist’s husband has recently released a collaboration with Adidas. Click here for more on the story.
Source: Reebok