adidas enters motorsport with a partnership that unites two icons in one of the fastest growing sports. As the Official Team Partner of the Mercedes-AMG PETRONAS F1 Team, adidas will design and create a complete range, combining performance and style for the entire team, including drivers, mechanics and engineers.
The first adidas x Mercedes-AMG PETRONAS F1 Team range will be unveiled in February this year.
Throughout the 2025 season and beyond, adidas and the Mercedes-AMG PETRONAS F1 Team will create a complete range of apparel, footwear and accessories for the entire team and fans. Several limited edition drops are also planned throughout the year.
According to adidas, the specially designed team kit will be built for the individual needs of each member’s role and made available to fans as well. The partnership will also include apparel, footwear and accessories created and designed specifically for supporters of the team and its drivers.
“We are very happy to be back in the world of motorsport. Interest in motorsport in general and Formula 1 in particular has been growing a lot. It is reaching new consumers and has a big influence on sport and street culture. We are extremely proud to introduce the Three Stripes into F1 as Official Team Partner of the Mercedes-AMG PETRONAS F1 Team – one of the most successful teams ever. Together, we share the passion for speed, innovation and performance. We will support the drivers and the team to push the limits on the track. Off the track we will bring a fresh perspective to the sport by introducing exciting lifestyle products and extending the reach to a new generation of fans. We look forward to supporting Mercedes-AMG PETRONAS F1 and winning together,” said Bjørn Gulden, CEO of adidas.
“Our partnership with adidas is a clear statement of intent as we begin to write our next chapter as a team. adidas is an iconic brand, one that shares our dedication not only to peak performance but to style and sophistication too. This announcement therefore represents a groundbreaking collaboration that will redefine what team and fanwear means in our sport. We are excited to break this new ground and work with adidas as we collectively strive to fight for world championships,” said Toto Wolff, Co-owner, CEO and Team Principal of the Mercedes-AMG PETRONAS F1 Team.
The adidas x Mercedes-AMG PETRONAS F1 Team apparel range will be unveiled next month, and will be available to purchase from adidas.com.sg/motorsports, mercedesamgf1.com, and a worldwide range of adidas wholesale accounts.