ASICS Tiger Celebrates 30 Years of GEL Technology with Three New Releases

ASICS Tiger’s GEL technology, which has been found in the brand’s shoes since 1986, gets a special nod for its 30^th anniversary.

To mark this milestone, ASICS Tiger releases its GEL-LYTE III, GEL-LYTE V and GT-COOL XPRESS in special colorways.

Each retro runner comes in black with hits of blue along the inner lining, selected panels and outsole. The color scheme is a nod to computer source code visuals that were prevalent in the mid 80s.

The sneakers will be launched globally on November 5^th, and can be found at Limited Edt sometime in November.

But that’s not all. Accompanying this campaign is a special movie that will reveal the impact of GEL technology on the history of sport shoes, as well as its possibilities for the future. Check out the trailer here and look out for the full video in-store and online:

Visit the ASICS Tiger Facebook page for updates on this campaign.

Read More: ASICS Tiger Opens First Standalone Store in Osaka, Japan