Diesel Pornhub ads have proven effective, according to the fashion brand.
In an interview with Fashion Unfiltered, Rosso also claims the brand has seen a “31 per cent increase”, though it was not specified if that growth was in terms of sales or web traffic.
The Diesel Pornhub ads showcased the brand’s underwear campaign. The same series of ads were also placed with YouPorn, another porn website.
The idea of advertising on porn sites came from Diesel’s creative director, Nicola Formichetti. In an interview with Dazed, he said, “We all go on websites like Pornhub, you know? So before you start jerking off maybe you can stop and look at our new pants and shoes and, just laugh! It’s funny.”
But it’s not just porn sites that Diesel is advertising with. The brand has also partnered apps such as Tinder and Grindr, a move Formichetti believes will garner the brand greater visibility.
He said, “more and more we need to start advertising where people go… Which is phones, iPads and digital screens, websites.” (source).
Just as Diesel’s advertising strategies move more into the digital landscape, so the content of its ads begin to reference digital culture more. Its SS16 campaign features emojis and even references Snapchat and selfie culture, among other modern obsessions.
What are your thoughts on fashion labels advertising on porn websites – does it help or hurt a brand in the end? Leave a comment below.
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