WSDM
WSDM (pronounced ‘wisdom’) is a collaborative effort between a branding and marketing wunderkind and a dexterous fashion all-rounder. Initially the brainchild of Abel Lim, WSDM was officially inaugurated as a ready-to-wear label in August 2011 when Riane Toh completed the other half of the design duo. Seeing a potential niche in premium street apparel in Singapore and a limitation of menswear choices, the duo had a common vision to create a brand that not only makes for a standout aesthetic, but one that also represents their wholesome take on living and expressing.
All graphic t-shirts cost S$9.90 each, and will be available at UNIQLO stores islandwide by end of November