Grit, perseverance, strength, and toughness are key themes in G-Shock’s latest “Game Changer” campaign featuring the success stories of 27 local heroes from art, fashion, music, and sports. The ensemble – which comprises artist Jahan Loh, fashion creative Valerie Wang, and beatboxer Dharni Ng, among others – sets the tone, and the brand calls on you to share your “Game Changer” story too. Here’s the best part: successful entries will land you two tickets to the exclusive G-Shock Underground Fight Club. You won’t want to miss the by-invite-only event happening this Friday, August 23. Here’s all you need to know.
Much of the spotlight will shine on the campaign’s hero product – the G-Shock Carbon GA-2100 – which will launch the following day on August 24. But the programme lineup also teases an exciting evening with live performances from rapper Axel Brizzy, beatboxer Dharni Ng, singer Joie Tan, as well as DJ Reiko on deck. G-Shock creator, Kikuo Ibe, who embodies the definition of “Game Changer”, will also make a special appearance. For the streetwear community and watch fans alike, you’d be thrilled to catch a showcase of the rarest G-Shock watches ever produced. Among those on display include collaborations with Nigo and Bape, no less. And believe it or not, the exclusive event will also feature an MMA exhibition match to round off the themes of the campaign.
If you want to be part of it, you can do one of two things – either purchase any G-Shock Carbon series watch from G-Shock boutiques, or share your very own experiences on the campaign website. Don’t pass up on the chance to surround yourself with game changers across Singapore. Check out the details below.
Date: Friday, August 23
Time: 9pm to 1am
Venue: Suntec Singapore Convention & Exhibition Centre, Level 6, Hall 605, 1 Raffles Boulevard Suntec Singapore 039593
Who’s looking to attend the exclusive event? Leave a comment below.
Featured image: G-Shock