HUF has ingeniously embraced the revival of gifs for its Summer 2013 Lookbook.
By Vincent Teoh
To set itself apart from many others in the market, HUF opted to have animated cinemagraphs instead of ordinary photos for its Summer 2013 Lookbook. Shot by Brian Kelley, the collection by the Dirtbag Crew features summer essentials including shirts, tees, shorts, socks and shoes. Check out the gifs above and purchase the collection from HUF’s online store.
Photos from Complex