Watch: PUMA’s Middle Eastern “Run the Streets” Campaign

Looks like PUMA is the latest sportswear giant to tap into the Middle Eastern market.

PUMA’s Middle Eastern “Run The Streets” campaign borrows the talents of the eclectic group, Suede Guerrillas.

Known in Dubai for their creative talents and their non-conformance to conventional Middle Eastern traditions, the Suede Guerrillas comprises skater/photographer Connor Rycroft, music producer and DJ Nnamdi Eluwah, blogger Parvané Barret and photographer Fatma Al Bakry.

The video features the group oozing enviable levels of coolness, as they skate, walk, and drive ATVs in the streets and deserts of Dubai – with “Overload” by UK musician The Code playing in the background. Each of them sporting the PUMA Ignite Limitless kicks, launched in February 2017.

[The Weeknd Fronts PUMA’s IGNITE evoKNIT Sneaker]

PUMA’s Middle Eastern video is the latest installment of the brand’s notable “Run The Streets” campaign fronted by musician, The Weeknd. The campaign was first launched to commemorate the Ignite evoKnit sneakers released November 2016.

Read: Nike Pro-Hijab, Activewear for Female Muslim Athletes Unveiled