STYLE

Puma unveils debut collection with L.A. streetwear brand Rhude

The upcoming Puma x Rhude collaboration collection will officially launch this Saturday, August 3.

Puma x Rhude: Sportstyle meets Los Angeles streetwear aesthetic.

Streetwear staples such as track tops, pants, and sneakers feature in this expansive collaboration range.

Puma strengthens its collaboration game with yet another big name label added to its ever-growing list of collaborators. This time, L.A. streetwear brand Rhude puts on the collaborator’s hat with a mouthwatering collection converging both brands’ unique sportstyle and streetwear aesthetics – Puma with its retro street designs; Rhude with classic iconography. Believe us when we say you won’t want to miss out on the Puma x Rhude collection that drops in Singapore on August 3.

The Puma x Rhude Basket ’68 OG Mid (left) and Palace Guard (right).

The Puma x Rhude Cell Alien (left) and Alteration (right).

As expected, all eyes will be on the sneaker collection comprising four Puma silhouettes – the Puma Alteration, Cell Alien, Basket ’68 OG Mid and Palace Guard. Rhude employs its quintessential minimalist approach, dressing three of the sneakers in a clean light beige colorway. The Puma Cell Alien, however, stands out from the rest with an eye-catching spin. To contrast against the black uppers, Rhude adds reflective hints on the toe box, eye stay, and heelpiece. If that’s not enough, the sneaker also features Menthol Green laces that match the Cell cushioning technology.

The Puma x Rhude collaboration unveils a fresh co-branded tag that features prominently in the collection.

The full Puma x Rhude collection also includes a unisex apparel range characterized by unexpected patterns and flashes of color. Besides the unique street-centric reinterpretation by Rhude, the prominent co-branding is truly the icing on the cake. With track tops and pants, hoodies and tees along with a waist bag and cap in the mix, you’ll definitely have plenty to choose from. If you’re looking to cop, the sneakers will retail between S$209 and S$239, while apparel and accessories start from S$99 for a tee and S$59 for a cap respectively.

Where to buy:
Puma Select MBS, Footlocker and Sect Shop by Depression

How much do you rate the Puma x Rhude collaboration collection? Drop a comment below.

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All images: Puma Singapore

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