National Day 2021 can be the day you change your selection of brands and streetwear pieces that you build into your rotation. Instead of defaulting to your usual favorites, this might be a good time to learn more about the streetwear brands your fellow Singaporeans have created. Let this guide jump-start your discovery and support of more Singaporean streetwear brands!
Brand: Tell Your Children (@tellyourchildren)
Link to shop: https://www.tycstudios.com/
About: Led by Deon, Russell, Kevin and Lydia, TYC is a local multi-disciplinary creative studio that creates illustrations, designs and visuals for both Singaporean and international clients. Tell Your Children also releases streetwear-ready collections that bear their signature lovable cartoon prints. Their works have gained so much attention that they have secured collaborations with notable brands like Uniqlo, The Hundreds, Nike, Paradise Youth Club and Novesta.
Brand: Depression (@depression_designs)
Link to shop: https://shopdepression.com/
About: In 2006, self-taught designers Andrew Loh and Kenny Lim came together to establish Depression – a brand that turns human’s fragile emotions into a form of wearable art. They use fashion to face their own struggle and admire the beauty of our collective struggles and imperfect condition. Their “minimalist, genderless and macabre” collections fuse avant-garde high fashion construction with streetwear proportions.
Brand: Lucky Hand (@theluckyshop.official)
Link to shop: https://thelucky.shop/collections/lucky-hand-1
About: As the in-house label of local multi-label streetwear store Zha Huo Dian, Lucky Hand mirrors the brand’s overall retro, provisional aesthetic. Their highly detailed and intricate designs emulate advertisements of old, hawking anything from Chinese medicine to cigarettes. If neo-vintage is your aesthetic, you can’t go wrong with tees from Lucky Hand.
Brand: Amos Ananda (@amosananda)
Link to shop: https://www.amosananda.com/
About: Debuting at Paris Fashion Week, Amos Ananda is an elevated unisex streetwear label that “excels beyond the expectations of being normal.” Their collections are based on trending streetwear silhouettes and accessories but with a tendency to go for bold patterns and colors. It’s no wonder brands like Tiger Beer, Molsion eyewear and more have released collaborations with the Singaporean label. To date, the label has presented more than 26 runways globally and recently received the most Influential International designer in China International Fashion Week 2019.
Brand: Playhood (@play_hood)
Link to shop: https://www.playhood.net/
About: Funded by Sarah Lai En in 2017, Playhood is a Singaporean streetwear label that merges floral and botanical illustrations with essential streetwear pieces, ranging from simple tees to heavy-duty denim jackets. The playful and youthful brand adds meaning to each piece through its careful curation of floral designs. And yes, their intricate and head-turning pieces are all unisex and genderless.
Brand: TheToxicFriendsCo (@thetoxicfriendsco)
Link to shop: https://www.thetoxicfriendsco.com/
About: TheToxicFriendsCo is a streetwear label that creates satirical prints, graphics and illustrations that play on common sights around Singapore. From “Fairprice” bogo tees to “Feed Mie” tees, TheToxicFriendsCo’s lineup is filled with nostalgia and humor that any Singaporean will get.
Brand: SBTG (@mr_sabotage)
Link to shop: https://sbtgsurplus.com/password
About: The OG sneaker collector and customizer himself, Mark Ong aka Mr. Sabotage has his own apparel line. His season-less collections often receive surprise drops that coincide with sneaker releases on the SBTGsurplus site. They often incorporate his instantly recognizable logo and his signature crossbones emblem. Either way, we’d recommend that you sign up for the site’s newsletter because every drop quickly sells out.