The Weeknd Fronts PUMA’s IGNITE evoKNIT Sneaker

It sure didn’t take long for The Weeknd’s “Run the Streets” campaign with PUMA to gain traction, as the new IGNITE evoKNIT sneaker shows.

First to be released under PUMA’s “Run the Streets” campaign is the IGNITE evoKNIT, a running-inspired sneaker that’s fit for the streets.

A fully knitted upper offers form-fitting comfort, stretch and breathability. Along with that is the collared sleeve, which lends full support to the ankle.

Stability within the heel comes via the supporting strap, and PUMA ditches Trinomic tech in favor of IGNITE foam on this shoe for responsive energy-return.

Priced at S$239 and arriving in White, Olive and Grey, the PUMA IGNITE evoKNIT is now available at PUMA Vivocity and authorized retailers.

Read More: The Weeknd Debuts New Single, New Hair, New PUMA Collab