CASIO Singapore has announced the new ambassadorship with Japanese skateboarding prodigy, Yuto Horigome. The collaboration will see G-SHOCK in Horigome’s corner (and on his wrist) supporting his runs across skateparks around the world.
Since taking up skateboarding at six, Horigome has become a paragon of competitive excellence, with multiple victories at major competitions worldwide. He is a world champion in contests and a champion of the culture, pushing skateboarding further into the mainstream the way his legendary predecessors like Tony Hawk and Paul Rodriguez did.
The partnership exemplifies the symmetry between Horigome and G-SHOCK, with both embodying a shared toughness that pushes the limits of what is possible in their domains.
To commemorate the signing, a suite of campaign visuals has been created featuring VERDY’s signature typography. The artist, a close collaborator of Horigome, is also one of Japan’s most recognisable cultural exports.
In addition, a special movie produced by street culture publication THIRTY 3 MAGAZINE, with VERDY as editor-in-chief, has been released on CASIO’s official social media channels.
Reflecting on the announcement, Yuto Horigome said: ‘I am excited to be able to partner with G-SHOCK. I want to continue taking on challenges in my own way, and at the same time to do what I can to support the next generation. I look forward to taking on new challenges together with everyone involved.’
The GMW-BZ5000D-1 and DW-5000R
G-SHOCK watches worn by Yuto Horigome
Model: GMW-BZ5000D-1
Price: S$849
Drop date: Available now
Buy here: G-SHOCK
A full-metal timepiece in the 5000 line, equipped with memory-in-pixel (MIP) LCD that delivers a wide viewing angle, high definition, and high contrast. The exterior design employs a new structure co-created by human designers and generative AI, developed through repeated load simulations using more than 40 years of accumulated shock-resistance data.
Model: DW-5000R
Price: S$299
Drop date: Available now
Buy here: G-SHOCK
As the closest modern successor to the first-ever G-SHOCK, the DW-5000C released in 1983, the DW-5000R stays faithful to the original design, including details like band length and the textured area around the band holes, while incorporating contemporary features such as a high-brightness LED backlight and the use of bio-based resin to help reduce environmental impact.
Driven by their ethos (‘Through the power to put wonder at hand, bring new levels of joy to lives one by one’), CASIO continues to deliver products that redefine what contemporary watches can be, just as Horigome grinds past the edges of what’s possible in his sport. A G-SHOCK is Tough Like You, and tough like Yuto.