Rihanna’s Cosmetics Line Says it’s “The New Generation of Beauty”

Finally, the release of Rihanna’s highly anticipated FENTY BEAUTY cosmetic line has been announced.

With a tagline that reads “The New Generation of Beauty”, we wonder if FENTY BEAUTY is making the team at Kylie Cosmetics nervous.

Rihanna updated her Twitter to reveal the collection’s fall debut. According to Harper’s Bazaar, the first release to come from the brand is a holographic lipstick used in the FENTY PUMA by Rihanna Spring/Summer 17 show.

[FENTY PUMA by Rihanna SS17: From Tea Party to Treadmill]

The make-up collection was first announced as a partnership with LVMH’s Kendo division in April 2016. The brand has since launched its website as well as Instagram account in preparation of its official debut.

The brand is also holding open casting calls for brand make-up artists in the U.S.

‘Those applicants who make it through the first interview phase will be invited to a second interview at a later date and our finalists will have a chance to interview and apply makeup on Rihanna herself,” said Erik Soto, ‎Global Artistry & Education Senior Manager for Fenty Beauty’s parent company, Kendo Brands.

Read More: FENTY PUMA by Rihanna Second Release – Browse the Collection by Price