Nike Fit uses AR tech to help your sneakers fit better

Nike Fit is Nike’s latest innovation that helps derive more accurate shoe sizing.

According to Nike, three out three out of every five people are likely wearing the wrong size shoe. The industry standard of deriving sizing is problematic in that it only takes into consideration length and width – hardly enough data to get a shoe to fit comfortably.

Enter Nike Fit, a new VR scanning solution that measures the full shape of both feet, offering the ability to obtain the best fit for each Nike sneaker model.

Nike Fit will be incorporated into the Nike app as well as its retail stores. Once the scan is done, your foot dimension can then be stored in your NikePlus member profile and easily used for future shopping online and in-store.

While shopping in-app, there will be a new option that asks whether you’d like to try Nike Fit. Using your smartphone’s camera, Nike Fit will scan your feet, collecting 13 data points mapping your foot morphology for both feet.

Shopping for friends of family? Enter a guest mode that will allow you to also scan their feet.