Nike Fit Technology Helps Get Sneaker Sizing Right

Nike Fit is Nike’s latest innovation that helps derive more accurate shoe sizing.

Nike Fit is a VR scanning solution that measures the full shape of both feet, offering the ability to obtain the best fit for each Nike sneaker model.

According to Nike, three out three out of every five people are likely wearing the wrong size shoe. The industry standard of deriving sizing is problematic in that it only takes into consideration length and width – hardly enough data to get a shoe to fit comfortably.

Enter Nike Fit, a new VR scanning solution that measures the full shape of both feet, offering the ability to obtain the best fit for each Nike sneaker model.

Nike Fit will be incorporated into the Nike app as well as its retail stores. Once the scan is done, your foot dimension can then be stored in your NikePlus member profile and easily used for future shopping online and in-store.

While shopping in-app, there will be a new option that asks whether you’d like to try Nike Fit. Using your smartphone’s camera, Nike Fit will scan your feet, collecting 13 data points mapping your foot morphology for both feet.

Shopping for friends of family? Enter a guest mode that will allow you to also scan their feet.

Using your smartphone’s camera, Nike Fit will scan your feet, collecting 13 data points mapping your foot morphology for both feet in a matter of seconds, says Nike.

Applying the information

Once you’ve scanned your feet, you will be offered a “best fit for you” recommendation for that footwear wherever you shop — in the app or in store.

If you’ve used Nike Fit to scan your feet and you go to purchase a Nike Cortez on the Nike app, you won’t see a run of sizes anymore. Instead, you’ll just see your size for that particular shoe. If you go to buy a Nike Air Zoom Pegasus you might see another size. Since different shoes are made with different performance intent, for instance a running shoe works best for the athlete when a little more snug while a sportswear shoe is designed to have more room for everyday wear.

According to The Verge, Nike Fit will be incorporated into Nike’s app in July in the US, and there are plans to bring the feature to Europe in August. No mention yet of a rollout to Asia.