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The sands of time delivers Salehe Bembury’s first 990 collab

Salehe Bembury is set to release his first 99X series sneaker with New Balance. The Salehe Bembury x New Balance 990v2 “Sands Be the Time” drops on December 8.

New Balance

Model: Salehe Bembury x New Balance 990v2 “Sands Be the Time”
Price: To be confirmed
Drop date: December 8
Buy here: Spunge webstore | StockX 

Instagram/ @arab_lincoln

The ex-Versace designer finally takes on New Balance’s popular 99X sneakers. This week, Salehe Bembury is set to release a 990v2 called the “Sands Be the Time” – continuing his nature-inspired partnership with the Boston brand. 

The Dusty Pink sneaker was first unveiled in leaks in mid-2022. The upper is constructed out of a mix of salmon-colored mesh contrasted by sand-colored, shaggy suede overlays. Purple hits appear on the suede ‘N’ logo, toebox panels and 990v2 branding on the tongue. 

Since then, Salehe has unveiled a campaign to launch the sneaker. The shoot features bassist Thundercat sliding down sand dunes. Between funny quips and expressions, the musician showcases the new collab sneaker. 

Salehe Bembury Crocs guide: What it is, where to buy

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This new collab builds on the partnership’s line of outdoor-inspired sneakers. The collaboration has yielded hits like the 2002R Water Be The Guide, 2002R Peace Be The Guide and 574 Yurt

The Salehe Bembury x New Balance 990v2 “Sands Be the Time” drops on December 8 on the Spunge Webstore. Subscribe to their newsletter to get the access code on drop day. 

Esh. S

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Esh. S