G-Shock goes undercover in gold with the new Bold Camo series

Model: GM-6900CMG-3
Buy here: Casio

Model: DW-6900CMG-3
Buy here: Casio

Model: GA-700CMG-3A
Buy here: Casio

Model: GA-V01CMG-3A
Buy here: Casio

Model: DW-6900CF-1
Buy here: Casio

Model: GA-700CF-1A
Buy here: Casio

Camo has always had a place in street style, but G-Shock’s newest collection gives it a distinctly premium twist. The Bold Camo series takes classic, matte-finished camouflage and pairs it with radiant gold hues, turning the brand’s signature “tough” DNA into a full-on fashion statement.

Across the six models, the dial gets a fresh redesign too — updated logo treatment and feature indicators give even the most familiar silhouettes a cool, updated edge.

The Exclusive Print

The real hook here is G-Shock’s own take on camouflage: an exclusive pattern that playfully hides the brand’s iconic “G-mark” within the design itself. It’s the kind of detail that’s built for a double take — you clock the camo first, then the logo reveals itself on closer inspection. Achieving that effect took some serious work behind the scenes, with advanced manufacturing and printing techniques used to bring an ultra-premium finish to every model in the lineup.

The Boldest Lineup

The GM-6900CMG-3 leads with a stainless-steel bezel put through multiple polishing techniques to bring out its metallic texture, finished in gold-coloured ion plating with the camo pattern partially laser-etched in and paired with a printed urethane band.

The DW-6900CMG-3 brings the treatment to the street-culture staple 6900, layering the one-of-a-kind G-Shock camo with gold accents and redesigned dial lettering for a fresh spin on a familiar shape.

Over on the GA-700CMG-3A, multi-angle printing brings the camo bezel and band to life, while vapor deposition gives the dial its glossy golden hues — all wrapped around dimensional hands and sharp-edged forms.

The GA-V01CMG-3A goes bigger and bolder, its large, organic form built with the same multi-angle printing technique and finished in a street-ready green accented by assertive gold detailing.

Rounding out the lineup, the DW-6900CF-1 and GA-700CF-1A go all-in on camo, covering the entire dial surface in the pattern and offsetting it with hits of gold, plus a sleek negative-colour LCD for clean, consistent colour throughout.

The Tech

As always, style doesn’t come at the cost of substance. Every model in the Bold Camo series carries G-Shock’s signature shock resistance and 200-metre water resistance, alongside a stopwatch/timer, LED backlight with Super Illuminator, flash alert and multi-function alarm. Select models step things up further with 48-city World Time and unobstructed Hand Shift, double LED lighting, and battery life stretching up to 10 years — proof that even in its most fashion-forward form, G-Shock hasn’t lost sight of what makes it tough.

The Gift-With-Purchase

To mark the launch, CASIO is rolling out an exclusive Gift-With-Purchase for CASIO-ID members starting 3 July 2026, 11 AM. Shoppers who pick up any participating Bold Camo model at G-Shock stores or via the CASIO Online Store will score a complimentary Camo Pouch while stocks last — capped at one gift per qualifying purchase, and exclusive to CASIO-ID members. Not signed up yet? Membership is free and opens the door to this and other member-only perks.

The Bold Camo collection is available now online and in G-Shock stores, as well as at authorised retailers including CHAMBER and Limited Edt @ Marina Bay Sands.