The Exclusive Access system on SNKRS will give active members first dibs on major drops like the Off-White x Nike Dunk “The 50” pack.
The new Exclusive Access system will be available only to select members from August 9 onwards. The Off-White x Nike Dunk “The 50” pack, for example, will be part of a series of summer drops that will be released via Exclusive Access.
Exclusive Access system grants selected members early access to upcoming releases. According to a press release, “Exclusive Access may be delivered before the general launch, after the general launch, or delivered in absence of a general launch – some drops may release only via Exclusive Access.”
Who gets Exclusive Access? Short answer: active members. The system draws from over 50 variables — including prior SNKRS entries, content engagement and poll responses — to identify the most active members in the SNKRS community.
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How do I know I have exclusive access? Push notifications will alert notify you of this. Strong caveat: this does not guarantee that products will be reserved in your usual sizes, even though you get early access to drops.
While you may gain early access to the Off-White x Nike Dunk “The 50” pack, shoes will not be reserved in your usual sizes.
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Will this be available in Singapore: At the moment, Singapore does not have access to the iOS and Android SNKRS app. Stay tuned for further updates on how the Nike Exclusive Access system will be implemented locally.