Nike’s SNKRS app gives its most active users early access

Nike’s SNKRS app gives its most active users early access

Nike’s new Exclusive Access system will reward its most active users by giving them early access to drops.

Explaining The Nike Exclusive Access System In Singapore

The Exclusive Access system on SNKRS will give active members first dibs on major drops like the Off-White x Nike Dunk “The 50” pack.

The new Exclusive Access system will be available only to select members from August 9 onwards. The Off-White x Nike Dunk “The 50” pack, for example, will be part of a series of summer drops that will be released via Exclusive Access.

Exclusive Access system grants selected members early access to upcoming releases. According to a press release, “Exclusive Access may be delivered before the general launch, after the general launch, or delivered in absence of a general launch – some drops may release only via Exclusive Access.”

Who gets Exclusive Access? Short answer: active members. The system draws from over 50 variables — including prior SNKRS entries, content engagement and poll responses — to identify the most active members in the SNKRS community.

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How do I know I have exclusive access? Push notifications will alert notify you of this. Strong caveat: this does not guarantee that products will be reserved in your usual sizes, even though you get early access to drops.

Explaining The Nike Exclusive Access System In Singapore

While you may gain early access to the Off-White x Nike Dunk “The 50” pack, shoes will not be reserved in your usual sizes.

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Will this be available in Singapore: At the moment, Singapore does not have access to the iOS and Android SNKRS app. Stay tuned for further updates on how the Nike Exclusive Access system will be implemented locally.

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