Nike Hypervenom Kicks off 2017 with Two Releases

Nike Football kicks off 2017 with not one, but two releases of the Hypervenom football boot. 

Hypervenom 3, which includes Flyknit technology, a first for Nike Football, as well as the Hypervenom WR250, introduced to celebrate Wayne Rooney’s achievements, are the two silhouettes to look out for.

Nike was sure to make good on their promise of making the Hypervenom 3 built for goals with the boot’s strike zone. The strike zone contains multi-layered Poron® foam pods integrated into a Flyknit upper. The pods are 2mm thick, rate-dependent and are hollow, flexible, and designed to mimic the scaly upper of the original Hypervenom boot, first released in 2013. 

“We wanted a softened, flexible upper on Hypervenom 3 and knew Flyknit was the best way to achieve this,” Dylan Van Atta, the boot’s designer, explains. “By designing down to the pixel, we’re able to bond the texture only where necessary to keep it supple for comfort and touch.”

For a customizable fit, the Hypervenom 3 has three meters of Nike Flywire cables, as compared to the original Hypervenom which had just one, within floating channels that can be adjusted to preference via the lateral lacing system. Further lateral stability comes from the Hypervenom 3’s new Dynamic Fit Collar, featuring a redesigned agility cuff. 

For players who prefer a low-cut boot, Hypervenom 3 is Nike Football’s first boot to feature Flyknit in a low-cut version.