By Kim Hana
All photos: Nike.com
Screenshot of the NikeLab landing page on Nike.com, as accessed from Singapore
Both men’s and women’s products are offered, however, product assortment varies from each of the four Southeast Asian countries.
Elsewhere in Asia, NikeLab was previously already available on Nike.com to customers in Hong Kong, Shanghai and Tokyo.
In Singapore, up until this point, only Dover Street Market carried NikeLab products, and will continue to do so.
Screenshot of NikeLab Women’s on NIke.com, as accessed from Singapore
NikeLab, launched June 2014, was created by the brand as a way of “bridging physical space and digital experiences”. It came to life in select cities through retail spaces, e-commerce and digital engagement.
Its product range represents Nike’s leading innovations. The latest of which is the AAE 1.0, a men’s apparel collection made with over 10 years’ worth of data gathered about the way an athlete’s body moves.
It’s also NikeLab that has brought out the big guns; the “hype” stuff, including popular releases like the PocketKnife DM 2017, the fragment design Sock Dart, and of course, Off-White’s upcoming “The Ten”.
NikeLab coming to Nike.com Singapore, Malaysia, Indonesia and Thailand is the latest update since Nike.com was first made available to these cities just ten months ago. Along with it came NIKEiD, Nike’s digital DIY sneaker customization platform, which was not available to customers in those four Southeast Asian cities up until then.
As Nike continues on its quest to create more seamless customer experiences around the world, its partnership with 12,000 convenient stores in Japan as delivery points being another perfect example, more exciting customer experiences can be expected of the brand in the near future.
Check out NikeLab on Nike.com.
Read More: DSM Singapore Opening: NikeLab, Store Exclusives and What We Know So Far