Having introduced the “Always in Beta” campaign as well as its first range of football boots, New Balance turns its attention to unveiling its Fall/Winter 2015 collection.
This season sees the introduction of the 574 Fresh Foam, a marriage between the classic 574 silhouette and the Fresh Foam performance midsole. The resulting sneaker has a sporty, clean look that sacrifices none of the aesthetics that made the 574 a true hit even till today.
There’s also much to look forward to when it comes to New Balance’s premium ranges. For instance, the Made in UK “Real Ale” pack references the traditional pubs found in the United Kingdom as well as drinks such as India pale ale, amber ale and stout, putting the brews’ colors on silhouettes like the 576, 1500 and CT300.
The Made in USA “Mid-Century Modern” collection gets its inspiration from the architecture and urban movement of the ’50s and ’60s, where clean lines, dimensional textiles and minimalist designs dominated the period.
Hence, the 990, 996, 997 and 998 silhouettes receive a color palette typical of interiors during that time, with the use of woven textiles and Horween leather completing the vintage look.
The 574 Fresh Foam (S$159) is currently in stores, while the Real Ale (S$229 – S$269) and Mid-Century Modern (S$329 – S$349) packs will be introduced progressively from September to October 2015. Look out for them and other new releases at New Balance stores islandwide.