Nike and Converse Pride collection feature
FOOTWEAR Published: May 29, 2020 Updated: June 19, 2020  |  WORDS: Eshwaran Subramaniam

Nike and Converse mark Pride 2020 with a new BeTrue collection

Though we are stuck at home, we can collectively celebrate and help out the LGBTQ+ community.

Nike and Converse Pride collection converse on feet

Update: June 19, 11:30 am (Singapore time)
After a slight delay, Nike’s BeTrue collection will drop on June 22. You can pick up the rainbow Air Force 1, Air Deschutz and Air Max 2090 at Nike.com.

The 2020 Nike BeTrue and Converse Pride collection drops on May 29 and June 19 respectively.

Pinkdot 2020 is canceled and many countries may not be having Pride parades due to Covid-19. But that hasn’t stopped Nike and Converse from continuing their support for the LGBTQ+ community. As part of a yearly tradition, both brands will be releasing their Pride collections, filled with rainbow flags and channeling funds towards non-profits that support the community. Here are the details about the 2020 Nike Betrue and Converse Pride collection.

Using sneakers from different eras and a variety of color applications, Nike’s BeTrue collection is incredibly diverse. The Nike BeTrue collection for 2020 includes an Air Force 1, Air Deschutz, and Air Max 2090. Each footwear uses the rainbow color application in a very different way. The Air Max 2090 goes for a bolder, solid color blocking while the Air Deschutz is more muted. The Air Force 1 really stands outs of the group, with its iridescent Swoosh, rainbow heel tab, and Pride flag on the midsole.

Nike and Converse Pride collection Nike Air Force 1 heel tab

Nike has been actively supporting more than 20 LGBTQ+ organizations through the Charities Aid Foundation. A foundation that helps distribute grants to local and national agencies that seek to protect and help out the LGBTQ+ community.

Converse’s Pride collection is themed around inclusion. Taking inspiration from Amber Hike’s More Color, More Pride flag, each colorway in Converse’s Pride collection sports a heavy rainbow print either on the upper or outsole of the sneaker – or both! Whether you want a simple rainbow on canvas, glittery sequin upper, or a bi-sexual flag on the heel cap, Converse has created a whole suite of Pride Chuck 70s and All-Stars to choose from.

Like Nike, Converse has been actively supporting the LGBTQ+ community for over five years and has donated more than US$1,000,000 to local and global LGBTQ+ organizations. This year’s collection will specifically support the It Gets Better Project, Ali Forney Center, BAGLY, and OUT MetroWest.

The Nike BeTrue collection will drop on June 19 on Nike.com and the Converse Pride collection will release on May 29 at Converse.com.

Which pride sneaker will you be picking up this year? Share your thoughts in the comment section.  

All images: Nike.com

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