Adidas teams up with marine organization, Parley for the Ocean, to repurpose plastic marine waste into sneakers.
From Wednesday, June 28, the Adidas Parley UltraBoost X will be available in Singapore at Adidas stores at ION and Suntec City as well as at L.E. Vault 313. It will also retail online.
Expect the shoes to cost S$339, according to this Facebook post by Limited Edt.
Also on June 28, both Adidas Singapore and Limited Edt will launch the Adidas Parley UltraBoost Uncaged (pictured below). Like the Parley UltraBoost X, the sneakers are crafted from recycled PET material. It also retails for S$339.
We understand that customers are allowed to purchase one (1) pair of either silhouette from Limited Edt. Can’t choose? Adidas Singapore lets you purchase one (1) pair of each silhouette from its stores at Suntec, ION and online.
The sportswear company first announced the release date on its Facebook page. No prices or specific stores were mentioned in its announcement.
The main feature of the Adidas Parley UltraBoost X’s is that its Primeknit upper is made up of 11 plastic bottles. Even the sneakers’ laces, heel webbing, heel counter, and sock lining is made up of recycled PET material, reports Kicks On Fire.
PET, a.k.a. Polyethylene terephthalate is a fiber used in clothing and food containers (Wikipedia).
Additionally, the sneakers also come equipped with a ‘Near Field Communication’ (NFC) chip which provides consumers more information on the collaboration and marine crisis.
For those unfamiliar with the UltraBoost X silhouette, the running shoes come with STRETCHWEB rubber outsole for better grip on both wet and dry surfaces. As well as a floating TORSION SYSTEM arch for added support as well as providing a better shoe fit.
Aesthetically, the sneakers will come dressed in an off-white/blue colorway, inspired by the coral bleaching crisis threatening multiple oceans.
Check back for more information on the Adidas Parley Ultra Boost X Singapore release closer to the launch date.
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