adidas Originals in Seoul
Entertainment March 30, 2015   |  WORDS: Hana Kim

Graffiti Takes Centerstage in adidas Originals’ Seoul Store

True to Pharrell Williams’ advocacy of equality and individual expression, the adidas Originals store in Seoul invited customers to apply artwork to the surfaces of its Supercolor Studio.

For the release of the Superstar Supercolor Pack, adidas Originals added a twist to its flagship store in Seoul, Korea, by featuring crowd-sourced art in the store’s Supercolor Studio. Customers were given the opportunity to showcase their creativity through scribbles or sketches on the walls and floor of the space. The result? A mash-up of graffiti art that stays true to the Supercolor Pack’s ideals of self-expression and equality.

The Supercolor Studio will be opened to the public till April 9th. Be sure to take a look if you’re popping by Seoul these couple of days.

Source: #fnews