Founded in 1981 by the Marciano brothers, GUESS only sold two dozen pairs of jeans when it was first launched at theAmerican departmental store Bloomingdales. That changed under the creative direction of Paul Marciano whose advertising prowess catapulted GUESS into mainstream fashion consciousness and changed the way people wore denim.
The GUESS Originals line draws inspiration from vintage GUESS designs and reinterprets them in new modern styles with the use of innovative fabric and wash technologies. For Fall 2018, the Originals line delivers more retro inspired logo tees and stripes, already made popular in previous seasons, in brand new colorways.
The GUESS Originals Fall 2018 lookbook, featuring rapper Phora and model Cameron Rorrison, is shot against a backdrop of the Los Angeles skyline and the streets of Hollywood, and showcases how stripes and logos can be timeless as ever.
The men’s collection harkens back to the era of bold and outstanding colors, but also delivers the essentials in a mellower color palette. Logos were a big thing in the ’90s, so it’s no surprise to see some of the iconic GUESS Originals logo tees making a comeback in new colorways.
Some outstanding pieces include Ashton OS Crew (S$75), what with its contrasting multicolored stripes. GUESS also brings collegiate-cool to the table with the Ringer Crew Tee (S$79), Multicolor GUESS Logo Tee (S$99), and the Caleb Rugby (S$109).
Logo mania and the stripes of the ’90s are back, and both make a conspicuous appearance in the women’s collection for Fall 2018. Channel your inner Hilary Banks with the array of striped sleeveless mock necks (S$75) or your inner Missy Elliot with a Tonal Color Block Hoodie (S$129) for that true comfy fit. Some standout pieces includes the 90s Icon Jacket (S$269) with that big GUESS Originals logo on the back which can be matched perfectly with your color of choice of the Scoop Tank Bodysuit (S$79). The bodysuit comes in stripes and solid colors, all of which lend a touch of summer the Fall 2018 collection.
Both the men’s and women’s collections will be available at GUESS stores island-wide on October 19. Come through for some fresh hip-hop beats, treats, and GUESS freebies with any purchase from the collection.
#GUESSOriginals Limited Release
Date & Time: October 19 (Friday), 5pm to 8pm
Venue: GUESS Ngee Ann City, GUESS ION, GUESS Marina Bay Sands
To celebrate the launch of the GUESS Originals Fall 2018 line, there’s also a party happening at ZOUK: Sin City on November 9. With the likes of DJ Nashd, Ollie Des, FVDER, DJ Tang and Kohsh on the decks and MR BOO as the MC, get ready for a wild night. Better yet, the first 100 to go through the door will receive GUESS Originals merch. Admission is S$30 for the ladies and S$40 for the guys. Check out the event page here.
For more details on the release, keep up with GUESS Singapore on their Facebook