Heineken marks 150 years of Good Times with a new collaboration with Singaporean label, The Salvages. Here’s a preview of the collab and how you can attend a by-invite-only event. 

Heineken

Model: Heineken x The Salvages “He150ken |The Salvages”
Price: S$75
Shop here: Thesalvages.com

Heineken kicks off their 150th celebration with a t-shirt collaboration with Singaporean streetwear label, The Salvages. Titled “He150ken | The Salvages”, the exclusive collection is meant to celebrate the spirit of Destination Good Times – a two-day celebration from July 28 to 29. 

In continuation of their ‘reconstruction’ approach, the tees designed by The Salvages fuse various classic posters and design elements from the Heineken archive while drawing inspiration from fashion, music and pop culture moments from different eras. This approach makes the Heineken x The Salvages collab a fitting tribute to the international brewer’s 150 years of Good Times and their promise of more to come! The limited run of t-shirts will arrive in commemorative collectible He150ken cans. 

Heineken

Be among the first 50 fans to purchase the tees and receive an invite to the He150ken | The Salvages Party, a by-invite-only event at an undisclosed location. 

Besides the tees, the international brewery has partnered with local creators to design limited-edition bottles. The list of local creators includes Nicolette, co-founder of The Salvages, Nicole Wong, Creative Director of creative agency NPLUSC, Dharni, a veteran beatboxer, and Tell Your Children, a creative studio. Their limited edition bottles will be available at popular drinking spots from June 19 till the end of July 2023. 

This series of collaborations are dropping in the lead up to Destination Good Times, a two-day celebration held by Heineken. From July 28 to 29, look forward to exciting activities like musical performances to mark the Singaporean debut of a global music platform – a lineup that will include up-and-coming local DJs. Closing out the weekend is a special partnership with Sago House, number 31 on Asia’s Best Bar list. 

Heineken

Follow their Instagram, @heinekensg, for more updates on “He150ken |The Salvages” and Destination Good Times.