The Jack Purcell pop-up corner at Rockstar by Soon Lee celebrates the new Jack Purcell Fall 2013 collection. For more about the contest and promotions of the season, and what it means to be a ‘Sneaker in a Brown Shoe World’, read on.

Converse will be setting up a Jack Purcell pop-up corner at independent multi-label boutique, Rockstar by Soon Lee at Orchard 22, from September 10th to October 22nd. The pop-up corner celebrates the new Jack Purcell Fall 2013 collection and hopes to tell the Jack Purcell story.

From the same brand that brought you the tagline ‘Shoes are Boring. Wear Sneakers’, Converse, through the Jack Purcell pop-up corner, will explore the idea of being a ‘Sneaker in a Brown Shoe World’.

Promotion: Upgrade Fridays
September 13th – October 4th
Rockstar will be running a special in-store promotion dubbed Upgrade Fridays that will allow customers to ‘upgrade’ their formal shoes to a pair of Jack Purcell sneaker. Walk in wearing a pair of formal shoes on Fridays and Rockstar by Soon Lee will fix you up with a 10% discount off a pair of Jack Purcell sneaker.

Contest: Smile Like Jack
September 16th – September 22nd
You could walk away with a pair of Jack Purcell sneakers too. Converse will be hosting a Smile Like Jack photo contest alongside the pop-up corner at Rockstar. Flash your best rendition of the Jack Purcell smile and have your instant photo taken and pasted on a photo wall. At the end of the contest, three of the most quirky grins will be selected as winners.

Tea with Jack
September 13th, 4-6pm
You are also invited to Tea with Jack, the launch of the Jack Purcell pop-up corner. It’s a Friday, so come in your formal shoes and get a 10% discount off Jack Purcell sneakers. Don’t say we didn’t remind you! 

The Jack Purcell pop-up corner is located at Rockstar, Orchard 22 at Dhoby Ghaut, ground level
Open from 11.30am to 9.30pm daily

The new Jack Purcell Fall 2013 collection (seen above) is now available at selected Converse boutiques and Rockstar by Soon Lee. Prices range from SGD99.90 to SGD109.90.