Jay-Z joins PUMA’s roster of artistes including Rihanna, The Weeknd, and Big Sean.
Jay-Z joins PUMA to work on a project that is probably in relation to his latest album, 4:44.
The speculation started after live-events company Live Nation tweeted an image of the popular 4:44 logo alongside a cluster of symbols including the American flag, the Canadian flag, a Tidal x Sprint symbol, and PUMA branding.
“We can confirm that PUMA is working with Jay-Z on his upcoming tour and other collaborative projects. More details will be shared at the appropriate time,” a PUMA rep told Billboard.
Jay-Z is the latest Roc Nation artist to join the PUMA family. Previous musicians to team up with PUMA include Rihanna, also a member of Roc Nation’s media company, The Weeknd and Big Sean.
Rihanna has been with PUMA since 2014, while The Weeknd is about to launch his PumaXO line sometime this year, reports The Fader.
Looks like we’ll have to wait for more information on this one.