Nigo shows his colorful flair on the Kenzo x Asics Gel-Kayano 20

Nigo shows his colorful flair on the Kenzo x Asics Gel-Kayano 20

Artistic director of Kenzo, Nigo, has released three colorways of the Asics Gel-Kayano 20, featuring a colorful palette and interesting patterns that showcase the heritage of Kenzo. 

Kenzo AsicsKenzo

Model: Kenzo x Asics Gel-Kayano 20
Price: S$520
Release date: January 23

Starting the year right, Kenzo has collaborated with Asics on the Gel-Kayano 20 and released three colorways under the creative direction of Nigo. The collaboration sees Nigo, who became the artistic director of Kenzo in 2021, put a colorful spin on the long-distance runners from 2013. 

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What varies amongst the three pairs is the design, with two styles having the functional cage of the Gel-Kayano 20 inspired by Kenzo’s tiger graphics, both with faux fur applied on the upper. One design is presented in a variety of blue, lime green, and orange hues, whereas the other evokes the silver, gold, and white color scheme found in the original Gel-Kayano shoe. The third and last style showcases fresh, vivid colors such as blue, green, pink, yellow, and orange, all contrasted by a neutral white. 

In all iterations, the Asics label appears on the right tongue of the pair, while the Kenzo logo is featured on the left one. Co-branded special packaging rounds out the visual offer. All three pairs feature a two-layer midsole and outsole that utilizes EVA and Gel technology, providing great comfort and stability for day-to-day wear.

The move by Nigo to choose the Gel-Kayano 20 silhouette for this collaboration, rather than the highly sought-after Gel-Kayano 14 or the Gel-1130, emphasizes the potential of the Asics archive. It shows that beyond the popular favorites, many of their retro performance footwear can become lifestyle hits through collaborations and carefully curated colorways.

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The Kenzo x Asics Gel-Kayano 20 will be available through a raffle system on January 23 on, before a wider global release on January 26 through Kenzo stores and a network of retailers.

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