Kith's Revamped Brooklyn Store Serves Up Sneakers and Cereal

Ronnie Fieg loves his cereal as much as his sneakers, which is why his redesigned Brooklyn flagship store has Kith Treats, its own dedicated cereal bar.

Customers can choose from a menu that lists over 20 types of breakfast cereal, and the crunch comes pre-packaged in a take-out box. Fieg, along with his famous pals like retired tennis player Andre Agassi and rapper Action Bronson, also have their own signature items on the menu. There’s even cereal ice cream available.

Beyond that, the re-opened Kith Brooklyn is much bigger, having expanded from 800 to 3,000 square feet of space. It has a stunning layout, thanks to custom architecture from Snarkitecture. The front of store is called Kith Archive, which installations, including Fieg’s own personal sneaker designs archive.

Hundreds of all-white Jordans dangle from the ceiling, and the main sales area has sneakers displayed in rows of freestanding stainless steel fixtures. Infinity mirrors and marble herringbone-patterned flooring lend a premium touch and complete the store’s futuristic look.

There’s even a VIP area at the back of the store for Fieg’s friends to catch their breath after a day of shopping. Expect slightly more curated multi-brand apparel at Kith Brooklyn compared to its other store in Manhattan.

Kith Brooklyn is located at 233 Flatbrush Ave, Brooklyn, NY 11217.