New Balance takes a step forward by introducing its own sneaker customization platform, allowing sneakerheads to apply their creativity to the popular 998 silhouette.
New Balance will soon be unveiling NB1, its very own sneaker customization platform that uses the 998 silhouette as a canvas for customers to design their dream sneaker. For those unfamiliar with New Balance, the 998’s slick shape and premium quality is a favorite amongst sneakerheads.
In fact, it’s the sneaker of choice for outstanding collaborations like Sneaker Freaker‘s “Tassie Devil”, Concept’s “Mint” and “C-Note”. There’s no doubt that sneaker enthusiasts will be looking forward to this customization platform to create their own one-of-a-kind 998.
To get NB1 going, New Balance brought Adrianne Ho, Dapper Lou, Aimee Song and Dan Trepanier on board to create their own pairs that reflect their personal style.
The New Balance 998 will be available for customization from June 8th onwards, with fabrics like mesh, suede and reflective textiles as options. Other materials like herringbone, nubuck, and Horween leather will be added seasonally. Fans in Southeast Asia won’t have to worry about being left out; New Balance USA offers shipping to P.O. Boxes so you can get your customized kicks shipped over using freight forwarding services like vPost or comGateway.
Images via Hypebeast