Nike has launched Southeast Asia’s first Unite Concept Store in Singapore at IMM. The Unite Concept Store is a new spin on the classic outlet store, so we went to check out what exactly is new at this 18,000 sq. ft. store.
Like most other outlet stores, you can expect to find Nike gear at under-retail prices for almost everything. There’s also a hash wall that hides the occasional coveted sneaker — we found the Air Force 1 Skeleton Orange while we were there. But to truly change the outlet experience, Nike has introduced a few new features.
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Automation is a big part of the new Nike Unite Concept Store. Figuring out what your shoe size gets easier with the NikeFit shoe fitting service — employees use a scanning app on their phones to accurately read your shoe size. The measurements obtained can then be shared to your Nike account, a useful feature especially when shopping online. The size recommendations will vary according to the sneaker silhouette you choose.
There’s also a new t-shirt section at the entrance of the store. There, you’ll find a wide selection of country tees and t-shirt customization services. Choose from a wide array of iconic Nike emblems and graphics for heat pressing onto tees.
Close to 50% of the store’s space is dedicated to women. The range is extensive and spans equipment and accessories for dance, fitness, running and yoga. On top of that, the store offers additional services to help make it easier for women to shop for all their sporting needs. Female store employees are always on hand to help out with sports bra fitting and the like.
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Check out the new Nike Unite Concept Store at IMM, 2 Jurong East Street 21, #02-50. The store is open from 10 am to 10 pm daily.