A New Day beckons with Superga’s upcoming collaboration with Drea Chong

A New Day beckons with Superga’s upcoming collaboration with Drea Chong

The Superga x Drea Chong collaboration will arrive this Friday, January 18.

Superga X Drea Chong Breeze

Superga x Drea Chong – A New Day launches this week.

It’s a footwear collection that’s perfect for the summer – a season found year-round in Singapore.

Superga and Singapore-based online personality, Andrea Chong, are back with yet another collaboration. The upcoming collection, named A New Day, will have quite the daunting task of matching up to the wildly successful first Superga x Drea Chong collaboration. Launched in June last year, the first collection sold out islandwide within 48 hours.

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The exclusive collection arrives in three muted colorways – Breeze, Glory, and Seafoam – envisioned through Andrea Chong’s lens of a chill summer holiday, inspired by the sun, sea, and sky. The silhouette is a combination of Superga’s signature slip-on mule and espadrille sole – two of Andrea’s favorite models.

The Superga x Drea Chong sneaker features premium denim uppers topped off with matte beige eyelets and aglets. But it’s not just a sneaker collection. The attention to detail makes each item every bit a collectible – from the customized shoe box illustrated by Manila-based creative Soleil Ignacio to the tote bag.

If you’re looking for a new pair of premium sneakers to rock on your next summer destination, this is it. The Superga X Drea Chong collection will be available in stores at Wheelock Place, VivoCity, Westgate and the Superga online store this Friday, January 18, retailing at S$139.90.

Which colorway would you cop? Let us know in the comments below.

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Read more: Pony x Swarovski collection puts the sparkle in sneakers and streetwear

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